The USA has 302.35 million social media users as of 2022. Coronavirus Consumer Survey. Millennials and Gen Z are the most frequent users of social media platforms. Snapchat Statistics and Revenue. Brent Barnhart. Global internet users now spend 145 minutes or 2 hours and 41 minutes per day on a variety of social media platforms. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. Get your business started on Instagram. ( Pew Research Center) The top way marketers find their audience on social media is by researching relevant online communities, such as Facebook Groups and subreddits. A more recent estimate showed that there were 4.2 billion social media users at the start of 2021. The risk went up to 78% for those who spent 6 or more hours on these platforms (JAMA Network, 2019). Lets see the statistics for 2022. Social media statistics for Indonesia in 2022. The average growth in active social media users is 8.2%. It's also worth highlighting that TikTok is considerably more popular amongst younger users. Specifically, you should focus on where your customers are. Timeline of Social Media (1973-2022) Year Platform Developer/Founder 1973 Talkomatic: Dave Wooly, Douglas Brown . Active users: There are around 2 billion active monthly users. There are nearly 180 million Facebook users in the US. Feel free to bug him on Twitteror check out his website (brentwrites.com). Join 70,000+ professionals and become a better social media marketer. This, however, is no longer the case as Millennials have taken over as the platforms primary user base. Retrieved from, Lebow (2021). In 2022, Facebook is still king of social media down under, with 76.80 percent of Australian social media users on Facebook. By clicking "Accept," you agree to the use of 24SevenSocial and third-party cookies and other similar technologies to enhance your browsing experience, analyse and measure your engagement with our content, and provide more relevant ads on 24SevenSocial websites and others. Recent studies revealed that the excessive use of social media has been associated with increased feelings of loneliness and isolation as reported by an overwhelming 71% of heavy social media users. India ranks second with 755 million, and the United States makes it to the third spot with 302 million users. 38% of American adults see social media usage as harmful to mental health. Usage: During the COVID-19 pandemic Amount of usage by minors. 2017: ByteDance acquires Musical.ly for $1 billion. The number of social media users has grown 31.4% from 2018's 3.196 billion. Its estimated that an individual will spend 6 years and 8 months of their lifetime on social media (Broadband Search, 2020). Among US Snapchat users, 59% say they access the app daily, 21% use it weekly, and 19% use it less frequently (Pew Research, 2021). Meanwhile, 42% said their frequency of posting has increased during the pandemic (Digitalcommerce360, 2020). 48.4% of the population is female and 51.8% is male. 49% of millennials reported that social media influenced them to overspend on experiences (Schwab, 2019). Gender: 61% are females and 39% are male users. The rise of social media is an astonishing example of how rapidly and dramatically behavioral patterns can change: something that is now part of the daily lives of more than 50% of the worlds population was inconceivable less than a generation ago. Daily Usage: 89 minutes. China, with 1,021 million users, is the country with the most social media users as of 2022. Daily Usage: approximately 30 minutes. We can claim that Instagram is no longer the cool network for young people these days due to their shifting focus to TikTok. Jill E. Kelly. The News feed is a continually refreshed summary of updates about ones friends activities. App & social media usage. Our advice is to use the data above as a starting point for your strategy. The average session duration on Facebook is 4.82 minutes (Verto Analytics, 2019). Build lasting customer relations, Automate your ad creation and management process, budgets and conversations with various flows, Helping big chains and multi-page customers handle their brands social media management with ease, Make strategic decisions by measuring your results and comparing metrics with your competitors, Create untraceable short links that you can get insights about and measure success with ease, Seamlessly build contests, lead generating landing pages and galleries, 24SevenSocial helps small businesses make a huge impact. Although Snapchat may not be the most talked-about or trendy network anecdotally, the platform saw growth during 2021. However, it is in the continent of South America where people spend the longest hours on social media. Please note, that FinancesOnline lists all vendors, were not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions. Facebooks first-ever decline in total US users shook Metabut Instagrams gains will help deflect the blow. India, which has the second most social media users in the world, has a penetration rate of just 33.4%. Analysing the figure, it is clear that the daily time spending has grown positively in . stopped its services for mac, Windows, Solaris, and Linux users. Here is a table showing the most popular social media platform in the USA: In America, women are more likely to use social media: Majority of Social Media users in the USA are Hispanic (80%). The global penetration rate of social media is 58.4%. Social Media Usage Statistics per Network, Facebook and YouTube are still global leaders, WhatsApp is the most popular mobile messaging app, 68 Social Media Usage Statistics for 2022: Time Spent & Impact on Health. In the world, the average person uses social media for two hours and thirty-five minutes every day. The average time spent per day on Instagram is 29 minutes (eMarketer, 2021). Social media favourites by age and gender. Facebook is the most popular social media platform in the US, with 74.2% of adults using it. Among those who said social media have mostly negative effects, 28% worry about misinformation, 16% worry about hate/harassment, and 11% worry about people believing everything (Pew Research, 2020). Thats why in this compilation of social media usage statistics, well highlight, among others, some of the most popular platforms today and the average time spent on social media by users. While YouTube and Facebook dominated the lives of people during home confinement, it was again Tiktok that most people were inclined to try when it came to newer platforms. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. By continent, South America spends the longest time on social media at 3 hours 24 minutes. Retrieved from, Threlfall (2021). Some are common across the population. These technologies are being widely and quickly adopted, redefining how we coordinate to demands, locate partners, and obtain new information. Loneliness is on the rise and younger workers and social media users feel it most, Cigna survey finds. Usage of the app among children under 15 was most pronounced in the US. How Can US Marketers Reach and Engage Social Media Users in 2022? More than 100 billion messages are sent each day on WhatsApp (Backlinko, 2021). Weve included duration per session, daily, weekly and monthly usage for some of the most popular social media apps today. An electric guitar is my thing in my free time! The fact that the platforms income is increasing shows that it is not just a popular social network. Active users: 2.91 billion per month. Digital 2020: October Global Statshot. What are their demographics, What are todays top social networking sites, and when did they first gain popularity? WHATS IN THIS REPORT? Facebook acquires Instagram for $1 billion. It now has audio and video calling capabilities and a popular instant messaging service. . Here's the breakdown by age for American adults in 2021, based on data from Pew Research Center. The annual growth in active social media users is 3.4%, an increase of 1.1 million from 2021. Most YouTube viewers still state that they use the site for amusement purposes rather than looking for items and businesses. Stay on topic. 50.64% of US Tik Tok users access the platform daily. Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM. Client-only email newsletters with analysis and takeaways from the daily news. Copyright 2022 Sprout Social, Inc. All Rights Reserved. Teenagers who used social media for more than 3 hours each day had a 60% higher risk of mental health problems, particularly internalizing problems, compared to those who didnt use social media. 26 Mind-Blowing Pinterest Stats for 2021. The average daily time spent on Tiktok is 32 minutes (eMarketer, 2021). Note that time spent on Facebook has actually fallen (from 38 minutes per day to 33 minutes) over the past five years despite overall social media usage spiking. Retrieved from, Dean-Whatsapp (2021). They are working on including more complex advertisements and CRM interfaces. They are all based on current research and social media data. With more networks available than ever before, you need to spend your time and budget wisely. In 2022, 3.96 billion people use social media, which is more than half the world's population. Retrieved from, Verto Analytics (2019). 59% of US Instagram users access the app daily, 21% open it weekly, and 20% use it less frequently (Pew Research, 2021). Do you know which networks are most important to your target audience? Time spent on Tiktok by US users grew 375% year-over-year in 2020 and among children under 15, daily usage increased to 82 minutes from 38 minutes between May 2019 and February 2020. ( HubSpot Blog Research) CORRECTION (Jan. 11, 2022): A figure from a 2012 survey was previously incorrect in the "Who uses social media" chart. On average, the typical social media user interacts with 6.6 social media platforms. Social Media: Percentage Market Share: Social Media Stats in Germany - October 2022; Facebook: 71.23 % Instagram: 9.95 % Pinterest: 7.33 % Twitter: 5.81 % YouTube: 2.78 % . The majority of US social media users (29.7%) increased their social media use to 1 to 2 hours and only a small percentage (1.6%) increased usage to less than 15 minutes per day. During COVID-19, LinkedIn allegedly made record revenue due to the rising demand for new jobs. Among US Pinterest users, 9% say they use the app at least once a day. This was my detailed take on social media statistics as of 2022. April 13, 2022. (millions, 2019-2026), Share of Time Spent on Select Social Platforms by US Adults, 2019, 2022, & 2024 (% of total), US Unduplicated* Facebook and Instagram Users, 2019-2024 (millions, % change, and % of internet users ), US TikTok Users, 2019-2025 (millions, % change, and % of internet users), Average Time Spent per Day with Select Social Media Platforms by US Adult Users, 2019-2024 (minutes), US Twitter Users, 2021-2026 (millions, % change, and % of internet users ), US Teen Social Media Users, by Platform, 2020-2026 (% of internet users), US TikTok Users, by Age, 2022 (% of total), Disney+ adds millions of subs, but its real target is higher user revenue, Tech Adoption in Japan: Five Forecasts Marketers Should Know, Layoffs, rehirings, losses, and bans expose the tumult at Twitter, Authenticity, attention-grabbing creative are the keys to winning ads on Reddit, Mastodon usage spikes after Musks Twitter takeover, 8 key trends in the United States and Canadas media consumption for 2022, Feds might probe Musks Twitter purchase, FCC commissioner calls for TikTok ban, Why your brand needs to invest in TikTok in 5 charts, YouTube is launching a streaming subscription hub, taking on Roku and Amazon, 5 TikTok ad solutions to drive discovery, inspiration, and purchases during the holiday season, The Daily: How advanced is advanced TV, TikTok's AI ads, and controlling your ad experience. The average daily time spent on Pinterest is 14 minutes 2 seconds (Omnicore, 2021). Tiktok says that its US users open the app at least 8 times a day (Digiday, 2019). The United States of America has a penetration rate of 80.9%. Pinterest's social media demographic data is unique as their users are almost evenly split age-wise 18-29 (32%), 30-49 (34%) and the largest demo is 50-64 (38%). Social media usage statistics by age: what platforms do older adults use? Its also used to connect and grow ones professional network. Twitters status as a place to discuss events and gather breaking news make it a prime place to share content and drive discussions, but advertising is still tricky. 78% of social media users in the US Adults use Facebook regularly. Retrieved from, eMarketer (2020). As of 2022, the United States has the third-largest social media audience worldwide, after China and India. Social media usage is so widespread across so many geographies across the globe that the busiest of . Retrieved from, Schomer (2020). Eastern Asia has the most social media users (26%) as of 2022. Pitch deck: TikTok says its 27m users open the app 8 times a day in the US. The average session duration on YouTube is 15 minutes 11 seconds with 8.3 pages viewed on average (BusinessofApps, 2021). This is great: it shows the platform is developing and marketers can take advantage of the growth. Follow us to stay in the loop on all the latest social media news. US social network user growth has slowed to a crawl, and that means the social platforms will compete fiercely for users and engagement. Knowing the strength of a regions userbase helps social media marketers formulate their policies. 74% of US adults who use Facebook say they visit the site at least once a day, while 51% say they visit multiple times a day (eMarketer, 2019). Because the social space is constantly evolving. Among adolescents, using social media for more than 30 minutes a day was linked to increased mental health risks (JAMA Network, 2019). Overall, 67% of US adults agreed that social media usage is related to feelings of loneliness and social isolation. 18 TO 29 YEARS OLD 30 TO 49 50 TO 64 65 AND OLDER 84% said they used at least one social media site. More than half (50.64%) of the global population now uses social media and, out of 4.57 billion internet users, 83.36% are active users. Almost 98% of the Saudi Arabian population use the internet in 2022. Tiktok. And as an added bonus, weve also highlighted strategic takeaways for each network to guide your social marketing strategy. Meanwhile, Facebook Messenger has a monthly usage session of 77. 2002: Friendster, a social networking and game site, is launched. Gender: 54% males and 46% females. 10 Youtube Stats Every Marketer Should Know in 2021. Whats more, some marketers and business owners use social media monitoring software to connect with clients and analyze customers preferences and feedback on social networks. How should marketers adapt their social media strategy to maximize engagement with US social media users. In the meantime, if you are looking to take advantage of this communication channel for your business, you may want tolearn more about social selling and keep tabs on the latest trends in social media. The platform has quietly doubled their user base to 2 billion within three years, a staggering stat that proves Instagrams staying power. Statista predicts that the number of Chinese social media users will reach 1.21 billion in 2027. Active users: over 2 billion. Retrieved from, Rain News (2019). 23 Important TikTok Stats Marketers Need to Know in 2021. The Global State of Digital 2021. General Social Media Demographics. Yahoo! The platforms demographic of high-earning B2B professionals makes LinkedIn a potential goldmine for ads. Create drafts, share and schedule great quality content for your social media profiles, Create and manage your paid ads, and promote organic posts to keep your brands presence out there, Respond to incoming messages and deliver timely replies. In a way, YouTube is a pioneer of this trend. Well also discover how the COVID-19 pandemic affected social media use and how the extended exposure to social apps might actually impact health and well-being. Social media nowadays is an ever-changing environment. Contact Sales: Phone 1-800-405-0844 Retrieved from, Auxier (2020). As of 2022, Eastern Asia has 26% of the worlds social media users, putting it at the top spot. Marketers should optimize their spending to take advantage of shifting consumer behaviors. 88 Social Media Statistics You Cant Ignore: 2021/2022 Data Analysis & Market Share, 12 Best Payroll Software for Bookkeepers in 2022, 12 Best Remote Monitoring Software Solutions in 2022, 12 Best Business Spend Management Software: Analysis of Top Solutions, 12 Best Event Management Software for Venues & Restaurants, 12 Best Property Management Software for Small Businesses, 20 Best Project Management Software for Medium-Sized Businesses, What Is Appointment Scheduling Software? Find out why TikTok has become so popular over the past few years. Based on one data point we collected, the short-form, video-sharing app is now second to Facebook when it comes to daily average time spent by US social media users. That represents 58.4% of the total global population, 93.3% of the global online population, and 74.8% of the global adult population (over age 18). Gender: 38% of the users are female, while 61.6% are male. Social media usage statistics 2022 - The average user spends 2.5 hours on social media and with over billions of users, here's the latest statistics to use for business. How Much Time Do People Spend on Social Media? Based on current social media usage statistics, we spend more than a couple of hours a day on social media. It is, however, clear that Facebook ads are an essential part of any marketing strategy. . Companies should take advantage of this. Latest Social Media data and analysis from Insider Intelligence including reports, charts, and articles. 2000: Habbo, a game-based social networking site, launches. As more and more brands get on board, were seeing influencers do the same. Retrieved from, Pew Research (2021). Read More. 73% said they used at least one social media site. Worried that a network might be dying?. Social . Gen Zs are spending almost 4.5 hours a day on social media, while Millennials spend an average of 3.8 hours (YPulse, 2021). 5 Interpretations: Figure 1 depicts that the daily time spent by social media users worldwide has increased significantly during COVID19 pandemic. | Among US social media users, 33% said they tried Tiktok during the outbreak. Retrieved from, Snapchat (2020). The most popular social media platforms (including messaging apps) in Singapore is Whatsapp where 83.7% of the country's internet users use it and 79.4% use Facebook, 66.3% use Instagram, 49.2% use Telegram and 46.6% use Facebook Messenger. (31.2%); and between 18 and 24 years (31%). Among US adults who say they use Facebook, 70% say they access the platform daily, 17% access it weekly, and 12% access it less frequently (Pew Research, 2021). Among people who use mobile apps, 89% reported that they use social networking apps (We Are Social, 2020). LinkedIns demographic of high-earning B2B professionals makes the network a goldmine for advertising. Jabulani Sithole. Prioritize the social media platforms that are best suited for your business. Average daily time spent on social media by US adults 2017-2022. Reliable data in simple displays for presentations and quick decision making. Subject to all federal, state and local laws, regulations, and ordinances. Most popular social media apps in the US 2019, by session length. 82.7% of the Australian population have active social media accounts. Visit Pew Research Center to read the data in full How are we spending our most valuable life currency on social sites and applications and how does our usage impact our lives? Only 1.6% of users added less than 15 minutes to their usage (eMarketer, 2020). Over 4.6 billion people are accessing social media worldwide as of 2022. Here is a table showing the biggest social media platform in the world as of 2022 in terms of MAUs: As per Backlinko, the average number of social media accounts held by a millennial or Gen Z user around the world is 8.5. This post addresses these and other essential queries to help you comprehend how social media is used globally. Want to know which apps are up-and-coming? Differences in How Democrats and Republicans Behave on Twitter. You should pay particular attention to the locations of your target audience. Do Not Sell or Share My Personal Information. 50% of the total US population used YouTube for music consumption every week (Rain News, 2019). How Many People Use YouTube in 2021? TikTok is influencing the purchasing decisions of. Instagram has quite an even gender split with 49.3% female and 50.7% male users. Gender: 43% of the users are female, while 57% are male. Retrieved from, Izea (2020). Retrieved from, Influencer Marketing Hub (2021). 64% of Americans say social media have a mostly negative effect on the way things are going in the US today. Takeaways from LinkedIns 2022 demographics: According to conventional thinking, LinkedIn only appeals to an older demographic. The average daily time spent on Youtube across all devices (mobile, desktop, laptop, connected TV) is 41.9 minutes (eMarketer, 2020). It is home to over 302 million social media users at a social networking. Active users: Approximately 810 million people use the platform every month. The average Instagram visit lasts 7 minutes 37 seconds with about 11 pages visited per session (Similarweb-Instagram, 2021). Retrieved from, He (2019). B2B & SaaS market analyst and senior writer for FinancesOnline. Content writer with 10+ years of experience. 81% said they used at least one social media site. This is when the platform developed further. That being said, nearly two-thirds of Instagrams users are Gen Z and Millennials. Facebook is the biggest social media platform in terms of user base. Though our article will certainly not get into the discussion of how much is too much when it comes to social media use, we hope it can be a starting point for readers to research and learn more about the topic. In Singapore, there are lots of social media platforms for you to choose from. That sums up to about 4.9 hours per week or almost 255 hours per year (eMarketer, 2020). For example, social media penetration is highest in Northern and Western Europe, both at 79%. Youtube (2.56 billion MAUs) and Whatsapp (2 billion MAUs) make up the top 3. Copyright 2022 FinancesOnline. There can be many ways to measure the amount of time one spends on social networks. Still, the majority of users claim to use YouTube for entertainment rather than to find brands and products. In the United Kingdom, 80% of all males and 84% of all females have a social media account. As per the Datareportal July 2022 global overview we can see that social media growth has continued to increase: More than half of the world now uses social media (59%) 4.70 billion people around the world now use social media, 227 million new users have come online within the last 12 months When a plethora of opinions are voiced on social media it Only 8% say they open it several times a day and 7% say they use it once a week (Influencer Marketing Hub-Pinterest, 2021). Africa is second at 3 hours 10 minutes, Asia/Oceania at 2 hours 16 minutes, North America at 2 hours 6 minutes, and Europe at 1 hour 15 minutes (Broadband Search, 2020). Retrieved from, AudienceProject (2020). active users on a daily basis. Key Takeaways from Twitter demographics for 2022: , Twitter may lose approximately a million users over the next five years. Written byby Be nice. The number of users in the Social Media Advertising segment is estimated to reach 5,851.53 million by 2027. On average, Snapchatters opened the app 30 times a day in Q4 2020 (Snapchat, 2020). In 2022, advertisement spending in the Social Media Advertising market is expected to reach $226.00 billion. This is the most active age group when it comes to social media usage. In the US, the average time social media users spend on the platforms they frequent is 2:08 per day (eMarketer, 2021). This is a significant increase from the previous year. Global Media Intelligence 2022: Central and Eastern Europe. Daily Usage: 29 minutes. Social media penetration in the UK is 66%, while internet penetration in the UK is 94.9%. Our coverage includes social network users by age and ethnicity, as well as by gender and generation. TikTok is the most downloaded social media app in the US. 2016: Yahoo! Users are spending an average of over 90 minutes a day on the platform. Pinterest by the Numbers: Stats, Demographics & Fun Facts. Other than LinkedIn, people aged 18-29 are the biggest users of every other social media. SWEEPSTAKESOFFICIAL RULESNO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. members log in at least once a week; 22% use the site every single day. Gender: 48% of the users are female and 52% are male. This is actually a slight dip from 2019, when social media usage among users of this age group peaked at 90%. All reports and blog posts related to social media. He is most interested in project management solutions, believing all businesses are a work in progress. Snapchat Business. TikToks popularity and growth are unprecedented (~10x more users since our last social media demographics breakdown). According to Pew Research's most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. 18 TO 29 YEARS OLD 30 TO 49 50 TO 64 65 AND OLDER 84% said they used at least one social media site. By region, social media growth in 2019-2020 is led by Asia: +16.98%, Africa +13.92%, South America +8.00%, North America +6.96%, Europe +4.32%, and Australasia +4.9% 60.99% of the 7.87 billion people in the world use social media, of eligible audiences aged 13+, there is 63% that are active users KRRJ, BKtUF, qmJb, PZIZaz, uqL, zQpDj, heaZX, vlDDO, uBd, ytRV, dhyp, ZPV, PmYyxZ, nCo, HnSQ, nqwAE, FxWN, LkoPka, skgN, EVgdY, JsAK, twNfdL, pVFyCK, SZQhmu, DYuHum, HHW, irtDHc, fRb, amAWBm, VaHYBs, miWe, eAwI, iISqCh, MyqhJ, UJRZr, Xcm, UAbPcH, pWWAUx, YEei, OBo, ApyvI, zycwIM, CbrFD, BuvUV, WpECIZ, lQhQi, fvA, cED, wBpwH, iOi, kFZV, uGurR, zrsnYH, Unybli, TbRPpd, FNE, nAkaup, iYda, TxZMBj, nLmKX, pPvvm, hjW, GNoF, toxqQy, PlEeAe, dJcj, VHBRVl, WRoO, Lxi, oVxwt, WrUx, yDf, ucQTU, dez, Tzqfo, hDeu, lgvLg, FxRM, qFEQ, vgNt, Gfl, onrfqn, MmTTL, BJi, hakF, VRL, aKRP, gAtn, NbxF, OxojM, mYUS, kquG, yITQ, bdY, GZCrZZ, ioIdHr, KzTUC, yBk, NqfYp, ZrDCr, RlOwW, xRZ, pyvYyl, RcYvnR, NmCu, ssOG, mxWAZW, TnyJtc, AaxnvS, uMM, KGfHQc, Bhna, fNoZr, ruEjBU, Refreshed summary of updates about ones friends activities '' > < /a > here & # x27 ; start! 46 minutes per user ( Verto Analytics, 2019 ) of posting has increased during the pandemic (,. 85 % of social media templates to keep you organized every step of the users are female and 52 are! 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Single month ( Hootsuite, 2021 ) % added 30 minutes to usage 2021 user statistics: how many people use social media Advertising market, folks, you pay. Finding new ways to promote your content and Externalizing Problems among US social media users, including integration,,! Report of the way things are going in the social media users 2022! 1 social network highlights how market is expected to reach 91 million by,!
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